Saturday, January 31, 2009

The 4 Key Elements Of Multilevel Marketing Success

By Carlos Alston

These days there are an abundance of definitions of what multilevel marketing is. My definition: network marketing is a proven distribution model that enables people to send products and services through a network of other distributors and consumers . Doing this produces ongoing leveraged residual income. Both Donald Trump and Robert Kiyosaki dig this concept and recommend network marketing by the way.

Here are the essential element to a network marketing business: 1-Marketing your business to Generate leads 2-Prospecting those leads and Building a solid relationship with them 3-Selling products and services to them 4-Training people to train others do the same thing

These elements sound so simple right? But here's the real kicker in all of this: While each of these elements of a network marketing business may seem simple, only a handful of people really understand each element and how to put them together to run a successful business like the pros. And those pros are the folks you keep hearing about jumping pin levels and seeing on stage at your convention.

Marketing efforts- this is MARKETING 101 folks. Marketing is effective communication to a laser targeted audience that makes them do something. That something could be to opt in to a list, register for a webinar or join your multilevel marketing venture. If you don't spend time getting the marketing basics down be prepared to spend a lot of your precious time being frustrated because your business may grow quite slowly.

Prospecting your leads and relationship building - this involves understanding the mind of a prospect and asking them enough of the right questions and dealing with their inevitable objections to quickly know if they're right for your multilevel marketing business. You've got to talk to your prospects at some point and you can't hide behind some automated marketing system no matter how good it may be. A prospect will ultimately become a distributor based on their relationship with how they perceive YOU.

Promoting products and services - If you're not getting the word out either through word of mouth or in combination with a marketing strategy.Your network marketing business is DOA everyday you aren't moving any products or services or the business and the word isn't getting out. Ideally you should have a marketing system that does the bulk of the telling and selling for you. But you should have a basic understanding of your product/service/business, what it does and why your distributor/customer should obtain it or join.

Training others to do the same - When you get a new distributor you don't just stop here. In fact this where the real work begins because you have to teach this newbie what you just did. This is where systems really shine. Just like you plugged your prospect into a marketing system you should plug them right into an effective training system that will get the new person up and running and in profit as soon as possible. If a new distributor isn't making any money after 90 days statistics show they will quit. Many new distributors themselves haven't been effectively trained by their own upline unfortunately. Don't let this stop you. Find a duplicable yet simple system that will help train your new distributors effectively to maximize your network marketing business success. - 16887

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