Tuesday, September 22, 2009

Could LeBron James End Up in NY?

By Artie Woolworth

Rumblings have formed recently that make it look further likely that LeBron James will sign with New York following this season.

When LeBron turns into a free agent in the end of the 2010 season, the Cleveland Cavaliers will be in the number one position to re-sign him. This is because of the Larry Bird clause, which lets a franchise to go over the salary cap in order to retain their own free agent.

The New York Knicks will offer James a huge deal, although they will not be able to give LeBron as the same amount as Cleveland. So they became innovative in the giant city and found a way to get around that blasted salary cap.

The buzz is that the Knicks won't only offer LeBron a huge contract, but moreover his own cable channel. You see, the Knicks are owned by Cablevision, a cable television network.

LeBron would get profits from the advertisers on his cable channel. According to NBA regulations, the franchise would not be permitted to set up these ads/advertisers for LeBron; he would be required to do that on his own. However I believe we might all acknowledge that James possesses enough connections in the corporate sphere to make this possible.

Speculation is that the channel might broadcast reruns of New York basketball games (whose rights are owned by Cablevision), as well as other content about James, the Knicks, along with the NBA. Some are even predicting that Nike might hope to be involved and produce their own TV series.

The large issue is whether the NBA would permit this. It seems to be totally within league regulations. The cable television network would be seen as a tangential privilege of playing in New York, similar to a range of other marketing benefits that come from playing in a certain city. The income might be viewed as non-basketball associated proceeds.

This is a brand new and interesting twist in the LeBron-to-be-a-free agent chronicle. The wide-ranging consensus is that Cleveland is winning the stakes. Perhaps that's starting to change? - 16887

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