Thursday, April 30, 2009

Dont Buy SEO Elite

By Hass67

Search Engine Optimization (SEO) is what every webmaster wants. SEO can give your site long term free targeted traffic from the search engines. If your website gets ranked for a high traffic competitive keyword by the search engines, you have hit a goldmine. But SEO is not easy. It may take months of back breaking work for you before you succeed.

First lets see what SEO is in nutshell. SEO means that you optimize your site for search engines so that they rank it well for the keyword that you are aiming. You need to do two things for SEO: On Page and Off Page Optimization. On page Optimization requires you to include html tags: title, description, keyword as well as H1/H2 headers and not more than 4% keyword density in the content for telling the search engine the keyword that you want to be ranked.

On page optimization is only for telling the search engines the keyword that you want to be ranked. But its your site link popularity that is given more importance by the search engines. This is known as Off Page Optimization and requires you to get thousands of quality backlinks from authority sites before the search engines start taking your site seriously.

Lets be clear; this requires lot of work. Its not easy especially link building. There are SEO companies that can do this work for you on payment of a few thousand dollars. Why pay this much, when you can do it for free. And it is fun too!

Many people want to take short cut to SEO. They download Black Hat SEO eBooks thinking that these black hat techniques may give them success. Nothing is further from the truth. Search engines dont like black hat techniques.

Black Hat SEO short cut is not good. It may work for sometime but the search engines will find it and ban your site. Other people buy SEO software. There are many available online. SEO Elite is one such software.

SEO Elite will tell you the number of backlinks that your site is getting. You will have to get the backlinks yourself. It will also tell you whether your site is getting ranked for a particular keyword or not.

Why you want to pay a few hundred dollars to know these things when Google provides you this information for free. Google is your friend. Learn to do what Google wants you to do and see how Google will start loving you.

Open a Google Account and register your website at Google Webmaster Tools. Submit a sitemap of your site. Within days Google will index your site. When you add new pages, Googlebot will get notified and index that page in a few hours.

There is link Search Queries in the Google Webmaster Tools that will tell you the keywords for which your site was ranked in the last week and last month.

Use: link:http://www.yourdomain.com on the Google Webmaster Tools page to find the backlinks that Google knows your site is getting. If Google is not counting a backlink, it simply means Google does not know about it and that link has no value for Google.

Isnt this method free and better than spending hundreds of dollars on SEO Software? If you have a Google Adwords account than you can also open a Google Analytics account for your site free.

Google Analytics gives you everything. The number of visitors, their countries, time spent on the site, referral path, bounce rate, pageviews; keywords that give you search engine traffic, direct traffic and referral sites that are giving traffic to your site. - 16887

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