Saturday, April 25, 2009

Golf Club Covers: It's just Weird

By Paul J James

When someone refers to golf club covers they are referring to the sock like covers put on the longer golf clubs known as woods. However the notion of golf club covers can also extend to the rest of the bag of clubs as the idea of iron covers is also becoming quite popular. The golf club covers do a lot for your golf club. They protect your club in the rain and damp weather. If you lay your bag down in freshly cut grass the golf club covers will make sure the grass doesn't cover your clubs.

The golf club covers also protect your clubs from each other as golf clubs can become damaged by banging around into each other while in your bag. It used to be that golf club covers were very basic items that looked like socks and had on them the number of the club that was being covered. A very expensive set of golf club covers would look not unlike a very basic set and they usually served the same purpose. After a while golfers started to express their personality through their golf club covers and whole new industry was born.

It has been going on for a while now. Your big burly friend from work would put a gorilla golf club cover on his driver because he felt that he projected a lot of power with his driver. Sometimes the covers would come in sets of what looked like puppets and they would have entire families of covers to use on clubs that would express a little personality in an otherwise solemn game. Then, not too long ago, someone came along that changed everything and caused a boom in the sales of covers all over the world. That person was Tiger Woods.

Tiger and His Boy Frank

Tiger Woods burst onto the golf scene as an amateur and a golfer had not been so anticipated since Jack Nicklaus. It did not take long for people to start to notice that the golf club cover covering Tiger's driver was a tiger. Soon the sales of tiger driver covers took off and people all over the world were sporting their Tiger Woods' driver cover and adding a bit of color and fun to the exploits on the golf course. Then we learned that the cover had a name and could talk.

Tiger Woods' driver cover is named Frank and thanks to a series of television commercials a couple of years ago everyone got to watch Frank talk and give Tiger advice. It was all in good fun and the result was a thriving industry that has grown up around creating new golf club covers and maybe even finding the next Frank.

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