Saturday, June 27, 2009

SRAM Is New To The Equipment Market

By Alison Addy

A new kid on the block

SRAM is now competing with Campagnolo and Shimano in the equipment market. For a very long time only Campagnolo and Shimano have manufactured equipment for bikes now it is nice to see something new on the market. SRAM has a feel very much like Campagnolo. The weight is more centralized in the body of the lever, unlike Shimano that puts the mechanism on the lever itself. This gives it a much lighter feel than a Shimano gearing. The SRAM is constructed of mostly carbon and alloy with a little titanium.

Equipment offered

SRAM offers equipment to outfit your entire bike. The equipment offered by SRAM is:

Brake Lever Gear Shifter Crank set Rear Derailleur Front Derailleur Brakes Set Cassette and Chain

Two performance groups

SRAM equipment comes in two very distinct performance groups. The two performance groups that SRAM offers are as follows:

The SRAM Force Group Set: If you are a racer or just prefer the best in technology, SRAM Force Group is what you want. Carbon is used for the brake levers, cranks and rear derailleur. Titanium is used on the brake pivot bolts and alloy for everything else. The front derailleur uses a little bit of steel too. The SRAM Rival Group Set If you want top of the class alloys at an affordable price then SRAM Rival Group is what you are looking for. The Rival Group set is for the sport biker who may be able to afford the best, but just wants quality.

SRAM is well designed and well made

Both of the SRAM group sets are well made, designed and use the very best materials in the construction they were designed for. SRAM also does a very good job at keeping their pricing down in the realistic ranges. Since this is a fairly new manufacturer of bike equipment only time will tell if the equipment will hold up to the demands put on it from riders.

Can SRAM succeed

There is no reason why SRAM will not compete in the market with Shimano or Campagnolo. As soon as SRAM gets their product in the shops and installed on some professional team bikes people will begin asking for their products. As it was said before, only Shimano and Campagnolo have been manufacturing equipment for a very long time and a lot of people want another choice. Of course, only time will tell this too, but I believe that SRAM will be a successful manufacturer of bike equipment in the future.

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